CASA FRUMOASA

SUIT: Elegant in terms of style, rich in terms of fabrics, a second skin in terms of fitting.

FITTING: It depends from the customer's body and requests and of course from the tailor. Ideally 3, practically sometimes the first or the second is enough thanks to our severe quality control.

GEOGRAPHICAL FITTINGS: Brioni conducted a global study of fittings and models to fully understand the varying national characteristics in terms of proportion.

WARDROBE: A gentleman can not renounce to a couple of formal suits per season for his business, a blue blazer as a jolly and a tuxedo when the dress code is "black tie".

WHY MTM: To be unique. Tailoring speaking the process is the same; of course a piece created just for you is something different, something special. And besides to breath the made-to-measure experience, a rare tradition in the luxury world. The definition "Su Misura" is summarized in our company slogan "to be one of a kind", allowing our customers to display their individual sense of style: the bespoke garment is made by definition "on a person, by a person, for a person", accordingly to his needs and proportions and it can be personalized in an unlimited number of details.

CRAFTMANSHIP: The sartorial excellence and the classical Brioni style are absolutely special and unique: 360 are the hands that work on a suite (=180 persons) and every hand is specialized in one job. A Jacket is made of 5000 handmade stitches – 84% of them are internal. It takes approximately 22 hours to make a single Brioni suit – up to 30 hours for a special request; 35 minutes to make a buttonhole sewed by hand. All this makes Brioni special and unique.